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Case Studies BelmaisonShapetapeFERMENTGlow25 Services CRO AuditStore RedesignShopify DevelopmentA/B Testing About usReviewsBlog Get a free store review
Shopify CRO studio for US and European brands

Your ads work.
Your store doesn’t.

We find where shoppers drop off, redesign those pages and build the fix in Shopify.

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Upwork: 100% Job Success, Top Rated Clutch reviews Shopify Plus Partner

Most stores don’t need more traffic. They need fewer reasons to leave. We find those reasons, and remove them.

What we do.

CRO audit

Find what costs you sales. How the audit works

Redesign

Pages that sell, designed in Figma. How we redesign

Shopify build

Your new design, live in your theme. What we build

A/B testing

Test it. Keep what wins. How we test

Conversion rate

4.0% 6.0%One client store, after our redesign
100

Job Success

300 projects on Upwork.

Family studio

Husband and wife. No hand-offs.

Case studies.

Audit, redesign and build for real stores.

Case Study: Belmaison

BelmaisonBelmaison store design
Scope
A new store, from audit to launch.
Pergolas · USA

A big-ticket outdoor product sold online: a 3D detail explorer, a step-by-step configurator and installation included in the price.

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CRO auditWireframesUI designShopify buildConfigurator

Case Study: Shapetape

ShapetapeShapetape store design
In the client’s words
“Smooth collaboration, big results.”
Shapewear · Netherlands

A homepage and collection pages that explain the offer, show the 9.6 rating where it matters and get shoppers to a category in one tap.

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Homepage redesignCollection pagesMobile UXSocial proof

Case Study: FERMENT

FERMENTFERMENT store design
Scope
Audit, redesign and QA of every built page.
Fermented foods · UAE

A living product sold online: proof up front, a next-day delivery promise by the button, and a build-your-box flow.

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CRO auditProduct pagesBuild-your-boxCart upsellsQA

Case Study: Glow25

Glow25Glow25 store design
The change
From one line of text to a three-step rewards bar.
Collagen · Netherlands

Free shipping, a gift and a discount as visible goals, plus a gift picker that shows what the next step unlocks.

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Cart redesignTiered rewardsGift pickerUpsells

Case Study: Grovero

GroveroGrovero store design
The idea
“Your greens supplier just became optional.”
Countertop microfarms · Europe

A CRO audit and a redesign for a hardware product sold to chefs and home cooks: Michelin kitchens as proof, 70+ varieties to explore, a clear path to the product.

Visit the store
CRO auditStore designB2B and D2CSocial proof

Sly Fox

A developer and a designer. Married.
Building websites together since 2016Google UX Design CertificateYears inside an e-commerce CRO teamBased in Spain, clients mostly in the US
About us

We’re a family. We build stores that sell.

It started at one kitchen table. He wrote the HTML, she designed the pages in Adobe XD, and we argued about button colors. We still do. Now with data.

She earned the Google UX Design Certificate and spent years in an e-commerce team optimizing online stores. He moved from hand-written HTML to Shopify themes.

We live in Spain, but most of our clients are American. We know what US shoppers expect before they trust a store, and what makes them close the tab.

Ruslan & familyFounders, Sly Fox

Clients say.

Shapetape Client review
Video review

“Smooth collaboration, big results.”

Shapetape team, client video review

Upwork★★★★★
“Very good insights and very nice designs. Our conversion rate went 2% up (4>6%) after all the changes!”
Store owner · Upwork
Upwork★★★★★
“Communicative, reliable, and genuinely invested in getting the work right rather than just checking boxes.”
Client · Upwork
Clutch★★★★★
“Their blend of design daring and technical virtuosity really popped.”
Phoebe Evans, CEO, e-commerce company · Clutch

Let’s find what’s costing you sales.

Send your store. We’ll reply with the three biggest leaks we see. Free.

Prefer Upwork? Hire us there