Find what’s costing you sales.
We go through your Shopify store page by page, on a phone and on desktop, and hand you a ranked list of what stops people from buying. Then you fix it, or we do.
What we check.
The same questions your shoppers ask, page by page.
Product page
- What it is and who it’s for, in one line
- Price, monthly price and shipping cost
- Rating with review count near the title
- Delivery date by the button
- Add to cart visible on a phone
Cart and checkout
- Free-shipping progress in money
- Products that close the gap
- Surprise costs before checkout
- Express pay options
- Steps that make people stop
Homepage and navigation
- A clear promise above the fold
- Shop by category in one tap
- Proof where the decision happens
- Menu labels people understand
- Search that finds products
Collections
- Filters people actually use
- Price and rating on every card
- Quick add without leaving the page
- Sorting that makes sense
- Empty and out-of-stock states
Mobile
- Tap targets and sticky buttons
- Pop-ups that block the page
- Speed of the key templates
- Images that answer questions
- Forms that are easy to fill
Trust and offer
- Returns and guarantee wording
- Reviews with real numbers
- Delivery promise
- Contact and support
- What makes you different
What you get.
Real findings from the FERMENT audit, ranked the way your report will be.
A prioritized fix list
Every finding ranked by impact and effort, so you know what to fix first and what can wait.
Annotated screens
Your own pages, desktop and mobile, with each problem marked where it happens.
Data, when you have it
Heatmaps, recordings and funnel drop-offs from your analytics, matched to the findings.
A walkthrough
We go through the results with you and answer questions, then you decide what to do next.
From the FERMENT audit. Each finding comes with a screen and a suggested fix.
How it works.
Send your store
Share the URL and, if you have it, view access to GA4, Shopify analytics or Clarity.
1White text over a busy photo2No rating in viewWe review
Every key page on desktop and mobile, plus the data. Two people, two angles: design and code.
1Free shipping is one small lineYou get the report
A prioritized list with annotated screens. Plain words, no jargon.
Next steps
Fix it in-house, or we design and build the changes in your Shopify theme.
★★★★★“Very good insights and very nice designs. Our conversion rate went 2% up (4>6%) after all the changes!”Store owner · Upwork
Audits that turned into results.
FERMENT
CRO audit first, then redesign and QA of every built page.
Read case
Glow25
A cart audit that turned into a three-step rewards bar.
Read case
Belmaison
An audit of the market and the buyer’s questions, before the first wireframe.
Read caseQuestions.
How much does the audit cost?
It depends on how many page types and steps we review. Send your store and we reply with a free first look and a fixed price. No hourly surprises.
Do I need Google Analytics or Clarity set up?
No, but it helps. With GA4, Shopify analytics or Microsoft Clarity we add heatmaps, session recordings and funnel numbers to the review. Without them we audit the pages themselves.
Do you need access to my Shopify admin?
Not for the first look. For the full audit, view access to analytics is enough. Store access is only needed if we go on to build the fixes.
Can you also design and build the fixes?
Yes. We are a designer and a developer, so the same two people can turn the list into Figma designs and then into your Shopify theme.
Do you work with Shopify Plus stores?
Yes, Shopify and Shopify Plus.
Let’s find what’s costing you sales.
Send your store. We’ll reply with the three biggest leaks we see. Free.
Prefer Upwork? Hire us there