Services / A/B testing
Shopify A/B testing

Test it. Keep what wins.

We turn audit findings into A/B tests on your Shopify store, design and build the variants, run them long enough to trust the result, and roll out what wins.

PlatformShopify, Shopify Plus
We measureConversion, AOV, revenue
ToolsYour testing app
Tests runFull weeks
PriceFixed, quoted upfront

What we test.

Changes that are worth a test, not button colors.

Product page

  • Where the rating and reviews sit
  • Delivery date by the button
  • Sticky add to cart
  • Variant pickers
  • Photo order

Cart

  • Free-shipping progress bar
  • Tiered rewards
  • Upsells and add-ons
  • Trust lines
  • Express checkout placement

Offers

  • Bundles
  • Free-shipping threshold
  • Gift with purchase
  • Subscribe and save
  • Discount wording

Homepage

  • Hero message
  • Category shortcuts
  • Proof placement
  • Bestseller blocks
  • Navigation labels

Price presentation

  • Monthly price next to the total
  • Compare-at prices
  • Price per unit
  • Shipping cost shown early
  • Installment messages

Landing pages

  • Headline that matches the ad
  • Long page or short page
  • Order of sections
  • FAQ placement
  • Form length

What you get.

A plan ranked by expected impact, then tests you can trust.

A test plan

Ideas from the audit and your data, ranked by impact, effort and traffic needed.

Variants designed and built

We design each variant and build it in your store and your testing app.

Honest results

What won, by how much, and how sure we are. Including tests that lost.

Rollout

Winners built into the theme properly, not left running inside the test tool.

Test ideaPriority
Sticky add to cart on mobileProduct pageHigh
Delivery date next to the buttonProduct pageHigh
Free-shipping progress in the cartCartMedium
Bundle offer under the priceProduct pageMedium
Shorter hero on mobileHomepageLow

Example of a test plan. Yours comes from your audit and your numbers.

How it works.

01
1Test idea: make this a goal

Pick

Test ideas from the audit and your analytics, ranked by impact.

02
1Variant B

Build

Variant designed and built, then checked on real devices.

03
1Control A

Run

Full weeks, with enough orders to read the result.

04

Roll out

Winners built into the theme, losers written down so nobody tries them twice.

Upwork★★★★★
“Very good insights and very nice designs. Our conversion rate went 2% up (4>6%) after all the changes!”
Store owner · Upwork

Questions.

How much traffic do I need?

Enough orders to see a difference. Big changes can be tested on smaller stores, small tweaks need a lot of traffic. We check your numbers before we suggest a test.

Which testing tool do you use?

The one you already have, or we help you choose one that fits your store and budget.

How long does a test run?

At least one to two full weeks, so weekdays and weekends both count. We stop when the result is clear, not when it looks good.

What if nothing wins?

Then you learned what doesn’t matter to your shoppers, and you did not ship a change that would have cost you sales.

Can you test the checkout?

Most tests happen before checkout, where Shopify gives the most freedom. On Shopify Plus some checkout changes can be tested too.

Let’s find what’s costing you sales.

Send your store. We’ll reply with the three biggest leaks we see. Free.

Prefer Upwork? Hire us there