A cart that gives shoppers a reason to add one more.
Glow25 sells collagen supplements across Europe. We redesigned the cart and homepage sections: a rewards bar with free shipping, gifts and a discount, a gift picker, and upsells that fit the routine.
What we did.
The cart, the step where order value is decided, plus homepage sections.
The cart, step by step.
Scroll sideways. Every screen is from the Figma file.
Conversion levers.
What changed, and why it matters to a shopper.
From one line to a goal
Free shipping was one line of small text. Now it’s step one of a three-step rewards bar.
Gifts you can see
A gift picker shows what the next step unlocks, so the goal feels real.
Upsells that fit
“Others also liked” with products from the same routine, one tap to add.
Delivery reassurance
“Order before 23:00 and we ship the next day”, right in the cart.
How we worked.
BeforeAudit
We reviewed the cart and homepage on mobile, where most orders happen.
- Mobile cart review
- Order value goals
FigmaDesign
Cart states for every reward step, plus homepage sections, in Figma.
- Rewards bar
- Gift picker
- Upsells
VariantIterate
Variants ready for A/B testing against the original cart.
- A/B variants
- Developer notes
Let’s find what’s costing you sales.
Send your store. We’ll reply with the three biggest leaks we see. Free.
Prefer Upwork? Hire us there
