A homepage that sells shapewear, not just shows it.
Shapetape is a Dutch shapewear and body-tape brand on Shopify. We redesigned the homepage and collection pages for desktop and mobile, so a first-time visitor understands the offer in seconds, trusts it, and gets to the right product fast.
BeforeAfter
What we did.
Audit of the original store, then a new homepage and collection pages in Figma.
Mobile, where most of the traffic is.
Scroll sideways. Every screen is from the Figma file.
Conversion levers.
What changed, and why it matters to a shopper.
A clear promise above the fold
“Voor ieder lichaam de juiste oplossing” and one orange button, instead of white text over a busy photo.
Rating where the decision happens
The Trustpilot 9.6 score sits right under the button, and at the very top on mobile.
Shop by category in one tap
Round shortcuts for bestsellers, boob tape, corrective underwear and strapless lingerie.
Proof from real customers
Bestseller tabs, a “Why ShapeTape” block and a row of real customer results.
In the client’s words.
“Smooth collaboration, big results.”
Shapetape team, client video review
How we worked.
BeforeAudit
We went through the original store page by page and listed what slowed shoppers down.
- Page-by-page review
- Priority list
FigmaDesign
Homepage and collection pages in Figma, desktop and mobile, with the team’s feedback rounds.
- Homepage
- Collections
- Desktop and mobile
MobileHandoff
Clean Figma files and notes, ready for the Shopify build.
- Figma files
- Notes for developers
Let’s find what’s costing you sales.
Send your store. We’ll reply with the three biggest leaks we see. Free.
Prefer Upwork? Hire us there
