Blog
Notes on stores
Notes on stores
that sell.
Teardowns, tests and what we learn from US shoppers. Short reads, no fluff.
Teardown
Why your product page loses buyers above the fold
The five things a shopper checks in the first three seconds, and where most stores hide them.
Coming soonCart
The free-shipping bar: small, boring and worth testing
How one line of text becomes a goal shoppers actually try to reach.
Coming soonUS shoppers
What Americans check before they trust a new store
Reviews, returns, delivery dates. In that order, usually.
Coming soonOrder value
Cart upsells that don’t feel like upsells
Bundles, gifts and add-ons that read like help, not a sales pitch.
Coming soonTeardown
One homepage, five fixes
A real store, the leaks we found and what we changed.
Coming soonMobile
Mobile first is not a slogan. It’s where the orders are.
What changes when you design the phone version before the desktop one.
Coming soonLet’s find what’s costing you sales.
Send your store. We’ll reply with the three biggest leaks we see. Free.
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