A pergola store built from a blank page.
Belmaison sells aluminum pergolas to US homeowners, delivered and installed. We started with an audit of the market and the buyer’s questions, then wireframes for every key page, three design directions, and the Shopify build with a 3D detail explorer and a step-by-step configurator.
Three directions.
Same content, three ways to sell it. The client picked one, we built it.
What we did.
Everything. Audit, structure, wireframes, UI design and the Shopify build, done by the two of us.
Mobile first.
Design directions and configurator wireframes from the Figma file, then the live store.
Conversion levers.
What changed, and why it matters to a shopper.
A big purchase, made simple
“A pergola without the project.” Delivered, installed, one team, so the buyer stops thinking about contractors.
See every detail before you buy
An interactive model: tap the dots, move the louvers, see the lights and screens.
A configurator in five steps
Model, size, finish, comfort, summary. The price and the monthly payment update as you go.
Money questions answered early
Installation included and monthly payments shown on the product, not hidden at checkout.
How we worked.
Audit
Competitors, the buyer’s questions and objections, and what a big-ticket outdoor purchase needs to feel safe online.
- Competitor review
- Buyer objections
- Priority list
WireframesWireframes
Home, product and configurator pages for desktop and mobile, in three rounds.
- Home
- Product
- Configurator
- Mobile
FigmaDesign
The visual system and every page in Figma, built around big outdoor photography.
- 3 directions
- UI kit
- Every page
LiveBuild
The Shopify theme, the detail explorer and the configurator, coded and tested on real devices.
- Shopify theme
- 3D explorer
- Configurator
- QA
Let’s find what’s costing you sales.
Send your store. We’ll reply with the three biggest leaks we see. Free.
Prefer Upwork? Hire us there
