Selling a living product online: audit, redesign and a build-your-box flow.
FERMENT makes wild-fermented foods in Dubai and delivers them next day across the UAE. We ran a CRO audit, then redesigned the homepage, product pages, build-your-box flow and cart in Figma, and QA’d every page as it was built.
What we did.
From the first audit to the last QA pass, on the pages that carry the revenue.
Five screens, five levers.
Scroll sideways. Every screen is from the Figma file.
Conversion levers.
What changed, and why it matters to a shopper.
Proof up front
4.9 stars from 10.3K Google reviews under the headline and on every product.
A delivery promise next to the button
“Order in 2h 20m, delivered tomorrow” and the free-delivery line right by Add to cart.
Build your box
A box builder with a sticky progress bar, so customers fill a box instead of buying one jar.
A cart that closes the gap
“You’re 34 AED away from free delivery”, plus the one product that gets you there.
How we worked.
Audit
Heatmaps, recordings and a funnel review. A prioritized list of what to fix first.
- Heatmaps
- Recordings
- Funnel review
FigmaRedesign
Homepage, product pages, box builder, cart and workshop pages in Figma, desktop and mobile.
- Homepage
- Product pages
- Box builder
- Cart
QAQA
We checked every built page against the design and fixed issues directly in the theme.
- Page-by-page checks
- Fixes in the theme
Let’s find what’s costing you sales.
Send your store. We’ll reply with the three biggest leaks we see. Free.
Prefer Upwork? Hire us there
